Our vision
A world where no children's clothes go to waste.
Each year thousands of tonnes of children's clothes are thrown away in Norway. Plaggi exists because we believe sharing should be as easy as outgrowing.
8 kg
Thrown away annually
Each family throws away an average of 8 kg of children's clothes per year, often barely worn.
70%
Worn fewer than 10 times
Many items are only worn a handful of times before they are too small.
100%
Circular potential
Almost all children's clothes can be inherited, swapped or sold to another family.
Sustainability without finger-pointing
Make sharing easier than throwing away
We don't believe in making people feel guilty. We believe in building tools that make the sustainable choice the easiest choice.
Local communities
By connecting families in the same neighbourhood, we reduce the need for shipping and packaging.